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| You know the old saying, "the devil's in the
details"? Well, these are the details that, if unattended,
could derail your plans. Learn how to preserve intellectual
property, protect yourself during negotiations, and how to select
the business model that is right for you. |
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Disclaimer
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If you sell a
product that does not live up to its claims, even if that product
was manufactured by another company, there will be customers who
take legal aim at you. A disclaimer statement is your best defense
against such claims. For instance, a disclaimer might say the
following:
"…(company)
does not necessarily endorse, support, sanction, encourage, verify
or agree with the content, comments, opinions or statements hosted
by (company) customers, banner exchange participants, advertisers,
vendors or partners. Information, products, and services offered,
sold or placed online belong to the respective companies or
individuals who place them there and are not representative of
(company)."
The statement
further makes clear that it is up to the consumer to assume the
responsibilities attendant to buying a legal product. It is sad that
this type action is necessary, but given the willingness of people
to sue over virtually anything, a little time spent crafting such a
clause can prevent you from losing money to specious claims.
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b u s i n e s s a c c e l e r a t
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